I could load instantly, but where’s the fun in that?
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Congrats, you found the easter egg!
Either you’ve got killer instincts, or you just button-mashed your way into greatness. Respect.
Now, since you like breaking into hidden places, here’s a fun bit of gaming rebellion for you: Back in 1979, a dev named Warren Robinett was fed up with Atari’s corporate nonsense—namely, their “We own your soul, no credits for devs” policy. So he left his mark. A secret room inside Adventure where his name lived forever. Atari only found out once the game was already printed and out in the wild. Too late, suckers.
That, my friend, was the first-ever video game Easter egg. A middle finger to the system wrapped in a hidden message.
You’ve now uncovered a secret of your own. But the question is… how deep are you willing to go?
Designed & Developed with ❤ by Utsav Oza
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Who is Oz and what’s his story?
Oz started as an engineer in India but found coding without a soul about as satisfying as a soggy burrito. A psych class flipped the switch, leading to a degree in computer science and an obsession with Human-Computer Interaction (HCI). From AR apps to game interactions, Spain became the perfect spot for a master’s in Interaction Design (and better tapas). Since then, he’s built brand installations and spent four years in medical tech—turning complex systems into intuitive experiences.
Why Oz, when there are 10,000 other designers out there?
Oz doesn’t just make things pretty—he builds UX that works harder than a caffeine-fueled intern. From motion-driven interactions to prototypes that catch problems before they exist, he makes the impossible look easy. His secret weapon? Blending design with nature’s best tricks (shoutout to biomimicry) and using systems thinking to make everything click. Others hand you a shiny UI—Oz makes sure it works. No head-scratching required.
How does Oz tackle projects without losing his mind?
Oz tackles projects like a science experiment—minus the lab coat. Every project follows four phases: Discovery, Concepting, Prototyping, and Refinement. He maps ecosystems, interviews stakeholders, and locks down user needs before diving into rigorous testing. What sets him apart? Collaboration isn’t a checkbox—it’s the core. Feedback isn’t a hurdle; it’s fuel. Design isn’t solo—it’s a team sport, and Oz plays to win.
*Disclaimer
Atom here—Oz is too humble, so I handled the hype. I’m his personal AI assistant, so if you have more questions, feel free to ask me anytime!
Talk to Atom
Utsav Oz
Interaction Designer + Creative Technologist
Brand Installations
2019
2025
Product
Launch
Vans
Timeless Classics
Silver Pencil winner at the Young Ones
Built an interactive in-store game that made skaters feel durability, not just hear about it.
Blended motion-sensing tech, UX, and raw skate culture to boost foot traffic by 30%
Silver Pencil winner at the Young Ones
Built an interactive in-store game that made skaters feel durability, not just hear about it.
Blended motion-sensing tech, UX, and raw skate culture to boost foot traffic by 30%
Silver Pencil winner at the Young Ones
Built an interactive in-store game that made skaters feel durability, not just hear about it.
Blended motion-sensing tech, UX, and raw skate culture to boost foot traffic by 30%
Silver Pencil winner at the Young Ones
Built an interactive in-store game that made skaters feel durability, not just hear about it.
Blended motion-sensing tech, UX, and raw skate culture to boost foot traffic by 30%
Awareness
Campaign
Estrella Damm
We are Mediterranean
Created an interactive ocean where users became the problem—and solution.
Blended Kinect, Leap Motion, and emotional storytelling to drive impact.
74% of visitors called it “highly impactful”—proving design can shift mindsets.
Created an interactive ocean where users became the problem—and solution.
Blended Kinect, Leap Motion, and emotional storytelling to drive impact.
74% of visitors called it “highly impactful”—proving design can shift mindsets.
Created an interactive ocean where users became the problem—and solution.
Blended Kinect, Leap Motion, and emotional storytelling to drive impact.
74% of visitors called it “highly impactful”—proving design can shift mindsets.
Created an interactive ocean where users became the problem—and solution.
Blended Kinect, Leap Motion, and emotional storytelling to drive impact.
74% of visitors called it “highly impactful”—proving design can shift mindsets.
Integrated
Campaign
Crayola
Colours of the World
Designed a global campaign celebrating identity through interactive experiences.
Blended storytelling, inclusivity, and brand activation to shape Crayola’s message.
Turned crayons into a movement—self-expression meets real-world impact.
Designed a global campaign celebrating identity through interactive experiences.
Blended storytelling, inclusivity, and brand activation to shape Crayola’s message.
Turned crayons into a movement—self-expression meets real-world impact.
Designed a global campaign celebrating identity through interactive experiences.
Blended storytelling, inclusivity, and brand activation to shape Crayola’s message.
Turned crayons into a movement—self-expression meets real-world impact.
Designed a global campaign celebrating identity through interactive experiences.
Blended storytelling, inclusivity, and brand activation to shape Crayola’s message.
Turned crayons into a movement—self-expression meets real-world impact.
Experience
4.32407290 Years
Collective Minds
Barcelona, Spain
Designed a scalable UX system across two brands and four products in healthcare and teleradiology, balancing regulatory complexity with seamless usability. Led research, education, and AI-assisted diagnostics while shaping the company’s design culture.
2019
2025
Immersive Media Lab
Mumbai, India
Redesigned math education in rural India with AR-powered lessons, making abstract concepts interactive and practical. Developed tools for students and teachers, ensuring technology enhanced learning rather than complicating it.
2018
2019
Currently Learning
12 Rings unlocked
3D Fabrication
2025
Coming Soon
Breaking machines. Melting plastic. Engineering chaos. You’ll see what survives.
Coming Soon
Breaking machines. Melting plastic. Engineering chaos. You’ll see what survives.
A picture of the studio's logo
Studio Vitruvia
Optimized my workshop with 3D printing, exploring materials and refining my fabrication skills.
Stable Diffusion
2024
Growth EP Visuals
Created AI-generated visuals for a friend’s album, translating personal growth into abstract imagery.
Atom OS
Built a AI assistant that runs locally, enhancing daily life with personalized intelligence.
Neural Alchemy
Explored generative AI with ComfyUI, mastering workflows to craft unique AI-driven visuals.
Biomimicry
2023
PlantDex
Built an NDVI-powered plant health scanner to track growth, detect issues, and analyze plant vitality using infrared light.
Edible Cities
Designed a framework to transform my apartment into a food forests, drawing inspiration from permaculture principles.
Nature’s Code
Deep-dived into biomimicry, exploring literature and the Biomimicry Institute to study nature-inspired design.
Physical Computing
2022
Pi Systems
Built a camera system and various projects using Raspberry Pi, expanding into embedded computing.
Shadow UI
Developed a scanning system that enhances my desk with a holographic UI for an improved design workflow.
EtherControl
Explored Leap Motion and P5.js, experimenting with gesture-based interactions and creative coding.
Creative Coding
2021
Living Blocks
Created an interactive wall that reacted to movement, connecting people in separate spaces during the pandemic.
Code & Chaos
Dove deep into generative art with Processing, learning under the guidance of the legendary Joshua Davis.
Generative Play
Explored small interactive projects using TouchDesigner, experimenting with real-time visuals and motion
Motion Design
2020
Frame by Frame
Explored stop-motion and deep-dived into different animation techniques, blending digital and physical mediums.
Hardboiled Trailer
Created the trailer for Hardboiled, an audio-only game about a character stranded in space, focusing on atmosphere and tension.
Love, Simplified
Animated a story of an antisocial kid learning love, using only simple shapes as a tribute to my ex.
Interaction Design
2019
UX for TV
Worked with Rakuten to design a Smart TV interface, focusing on seamless navigation and an intuitive viewing experience.
ArtDose
Created an AR app that transforms Barcelona’s metro stations into floating galleries, showcasing work from emerging local artists.
Hitcher
Designed a hitchhiking app for Lonely Planet under Irene Pereyra’s mentorship, refining my approach to user experience.
Augmented Reality
2018
Blueprint XR
Built a Hololens tool for manipulating 3D building models, allowing users to redesign interiors and explore layouts in AR.
Pocket AR
Designed a budget AR headset using acrylic sheets and a phone, making AR accessible like Google Cardboard did for VR
Haptic Hand
Built a 3D-printed VR glove that mapped gestures and used motors to simulate touch in virtual worlds
Psychology
2017
Are you still human?
Questioned the future of HCI, exploring digital identity and evolving interfaces.
EasyHire
Developed a machine learning tool to help students find career paths, leading to a grant from IIM Ahmedabad and a successful software sale.
Capitalist Cupid
Explored how love became a commodity, analyzing its shift from emotion to transaction through capitalism and anthropology.
Embedded Systems
2016
Flamethrower
Designed a flamethrower with Arduino-controlled ignition, using a heated wire for safe and precise activation.
Holo Display
Created a holographic fan display that projects floating text and visuals in mid-air.
Dust Slayer
Built a solar panel cleaning robot to prevent dust buildup and maximize energy efficiency.
Computer Science
2015
Food Bridge
Developed an Android app with Google’s Applied CS to connect NGOs with restaurants, reducing food waste.
3D Sync
Created a tool for architects to co-edit 3D models in real-time, improving feedback and collaboration.
Connect US
Built a JavaScript app for students to form clubs, pick subjects, and connect socially.
Graphic Design
2014
Event Visuals
Designed posters and banners, learning to communicate through bold graphics.
Data Visuals
Created visuals for data structures at GeeksforGeeks, simplifying complex concepts.
Design Foundations
Built a strong visual foundation through CalArts, mastering layout and typography.
Photography
2013
Urban Faces
Documented street life, capturing resilience and culture with empathy.
Faith in Focus
Photographed places of worship, exploring faith through light and architecture.
Festive Traditions
Captured India’s festivals, framing energy, color, and rituals in motion.
BCN 07:55:23
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